ADC Europe Awards
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Category
PR / Events
Annual ID
ADCE24_BE035B
OPTINK is a free tattoo that allows people to ‘opt-in’ for organ donation and spark conversations with final decision-makers, families.
An innovative solution to express consent by documenting it on your skin.
Launched at tattoo conventions & events, featuring zero-budget partnerships with celebrities, doctors and especially tattoo studios, #OPTINK turned ink-lovers and tattoo artists into advocates for our cause and tattoo studios into organ donor recruitment centers.
An innovative solution to express consent by documenting it on your skin.
Launched at tattoo conventions & events, featuring zero-budget partnerships with celebrities, doctors and especially tattoo studios, #OPTINK turned ink-lovers and tattoo artists into advocates for our cause and tattoo studios into organ donor recruitment centers.
2024 Awards
Total Points: 6
Bronze Award
Credits
Agency
McCann Germany / Frankfurt
McCann Paris / Neuilly-sur-Seine
Digital Agency
MRM UK / London
MRM Germany / Frankfurt
Media Agency
Universal McCann / Hamburg
PR / Marketing Agency
Weber Shandwick / Berlin
Production Company
CRAFT Germany / Duesseldorf
Art Director
Gonçalo Gameiro
Associate Creative Director
Guto Kono
Chief Creative Officer
Julien Calot
Goetz Ulmer
Martin Biela
Creative Director
Farah El Feghali
Bjoern Seib
Executive Creative Director
Cedric Astrella
Mateo Fernandez
Motion Designer
Etienne Philippe
Photographer
Dirk Laessig
Producer
Sabine Schmalenbach
Social Media Manager
Pierre-Jean Bernard
Global ECD, CCO McCann Europe
Adrian Botan
Senior Copywriter
Gabriel Abrucio
Schakir Islamow
Account Director
Jan Wilhelm
Hajar El Kalaji
Account Director, Client Experience Digital
Dominik Hennes
CEO
Ilan Schaefer
Chief Communication and Culture Officer
Petra Strobl
CHIEF INVESTMENT OFFICER DACH
Jakub Kolczynski
Chief Project Manager Digital
Justine Maroux
Cinematograph
Ian Scheer
Co-Founder
Claudia Kotter
Creative Excellence Manager
Connie Bedenk
Creative Support
Pedro Americo
Donovan Bryan
Director Strategy
Julia Carnap
First Board of Directors, Co-founder
Nicolas Hofer
Global Lead, Director of Product Excellence
Carmen Bistrian
Group Experience Director
Darren Jones
Head of Print Production
Oliver Hugo
Head of Project Management
Alexandra Znaty
Interactive Designer
Launde Morel
Junior Account Manager
Constantin Muehlenhaupt
Lead Front-End Developer
Chris Taylor
Management, Co-Founder
Anna Barbara Sum
MANAGER DIGITAL INVESTMENT
Sven Kostecki
Managing Partner Strategy & Insights
Felix Schneider
PR & Communication Manager
Alice Reindlová
Project Director Digital
Duc-Huy Tran
Senior Manager Media Relations
Julia Suedholter
Senior Manager, Business Development & Marketing
Susan Kobs
Software Engineer
Keith Charlton
Technical Director
Behzad Noroozi
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