ADC Europe Awards
Category
PR / Events
Annual ID
ADCE24_BE054M
Anti-racism campaign camouflaged as a cultural tourism campaign? Yes! The first PR event began at the Berlin tourism trade fair, where the question WHO THE HECK IS CULTURE? took center stage. The Upper Austrian Tourism Board later introduced its first cultural ambassador, Bosnian musician FAZLIJA, sparking controversy. The campaign’s hero video was unveiled at a major media event, answering WE ARE ALL CULTURE, promoting diversity and inclusion, and celebrating culture.
2024 Awards
Total Points: 2
Shortlist
Credits
Agency
Fora Ultra 4000 / Linz
Tochter / Vienna
Client / Brand
Upper Austria Tourism / Linz
Production Company
Forafilm / Linz
Chief Marketing Officer
Christoph Glasner
Composer
Fazlija / Mirac -
Director of Photography
Lukas Kronsteiner
Editor
Dinko Draganovic
Executive Creative Director
Sinisa Vidovic
Film Director
Sinisa Vidovic
Producer
Vesna Vidovic
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