ADC Europe Awards
Category
PR / Events
Annual ID
ADCE24_BE058M
In order to make Pilsner Urquell stand out from the clutter of sponsors at the Karlovy Vary International Film festival, we needed to let people experience it in an unprecedented way. That’s why we hijacked the red carpet with the world’s first designer gown made from beer. The campaign was featured in 160+ media outlets ranging from tabloids to luxury fashion magazines and as a result our earned media value exceeded its target by 900 percent.
2024 Awards
Total Points: 2
Shortlist
Credits
Agency
Imminent / Prague
PR / Marketing Agency
Bison&Rose / Prague
Graphic Designer
Anežka Macková
Producer
Veronika Ohrádková
Brand Manager
Soňa Repčíková
Business Director
Magdaléna Löbl
CEO
Darko Silajdžić
COO
Veronika Babkov
Senior Brand Manager
Kristýna Tereková
Sr.Project & Production Manager
Yaya Mlynárová
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