ADC Europe Awards
TurboKaddy
Agency DDB Prague / Prague + DDB FTW / Worldwide + OMD, FUSE Czech Republic / Prague + FleishmanHillard / Prague
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Category
PR / Events
Annual ID
ADCE24_BE057M
TurboKaddy started as a joke and so-called MEMErch. It went viral among esports fans and soon players started bringing signs to events demanding it. With Braasi Industry, Kaufland and SINNERS Esports we designed and produced 50 of them. All proceeds from sales and the charity stream went to support seniors through Ježíškova vnoučata. With TurboKaddy, we even broke the record for charity stream on Twitch and the youth community contributed over 1mil. CZK to the seniors.
2024 Awards
Total Points: 2
Shortlist
Credits
Agency
DDB Prague / Prague
DDB FTW / Worldwide
PR / Marketing Agency
FleishmanHillard / Prague
Media Distribution Company
OMD, FUSE Czech Republic / Prague
Chief Creative Officer
Dora Pruzincova
Creative Director
Ivan Soukup
Film Director
Kryštof Jankovec
Photographer
Pavel Hejny
Product Designer
Šimon Brabec
Sound Designer
Ondřej Dvořák
Senior Art Director
Bedirhan Akcan
Senior Copywriter
Ondřej Kolek
Senior Producer
David Havel
Associate Director
Marcel Bodnár
Digital Media Operations
Tereza Nechanická
Esports Strategy & Operations
Lukáš Kuchta
Martin Šula
Head of Art
Emil Nitkulinec
Head Produces
Ondřej Martinec
Managing Director
Tomáš Klesa
Media Strategy
Beno Jakubův
Radek Kovář
Project Manager
Ludmila Růžičková
Video editor
Evžen Zalevský
Pello Seron
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