ADC Europe Awards
TurboKaddy
Agency DDB Prague / Prague + DDB FTW / Worldwide + OMD, FUSE Czech Republic / Prague + FleishmanHillard / Prague
Category
Branded Content
Annual ID
ADCE24_IG036M
Kaufland was perceived by gamers as a store for seniors. With the boldest project in CZ esports, we managed to win the hearts of gamers and unite generations. Campaign started as a joke about pensioners and culminated in the biggest fundraiser for gamers on Twitch. It's become such an icon in the community that gamers travel with it to esports tournaments and it even garnered interest at Fashion Week. Through TurboKaddy, gamers donated over 1m. CZK to senior's charity.
2024 Awards
Total Points: 2
Shortlist
Credits
Agency
DDB Prague / Prague
DDB FTW / Worldwide
PR / Marketing Agency
FleishmanHillard / Prague
Media Distribution Company
OMD, FUSE Czech Republic / Prague
Chief Creative Officer
Dora Pruzincova
Creative Director
Ivan Soukup
Film Director
Kryštof Jankovec
Photographer
Pavel Hejny
Product Designer
Šimon Brabec
Sound Designer
Ondřej Dvořák
Senior Art Director
Bedirhan Akcan
Senior Copywriter
Ondřej Kolek
Senior Producer
David Havel
Associate Director
Marcel Bodnár
Digital Media Operations
Tereza Nechanická
Esports Strategy & Operations
Lukáš Kuchta
Martin Šula
Head of Art
Emil Nitkulinec
Head Produces
Ondřej Martinec
Managing Director
Tomáš Klesa
Media Strategy
Beno Jakubův
Radek Kovář
Project Manager
Ludmila Růžičková
Video editor
Evžen Zalevský
Pello Seron
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