ADC Europe Awards
Category
Print Advertising
Annual ID
ADCE25_PO001G
The creative idea was built on radical simplicity: connecting two data sources never meant to meet. Auschwitz tattoos, once marks of horror, became vessels for today’s numbers, exposing the resurgence of extremism. Each print and OOH juxtaposed archival photos of survivors’ arms with current, verified statistics. No metaphors, no embellishment, just brutal truth. A haunting reminder that history isn’t behind us. It’s repeating.
2025 Awards
Total Points: 30
Gold Award
Credits
Agency
Dentsu Creative Iberia / Lisbon
Art Director
João Mescas
Chief Creative Officer
Lourenço Thomaz
Copywriter
Diogo Stilwell
Executive Creative Director
Ivo Purvis
Motion Designer
Sérgio Dores
Producer
Francisco Pinto Magalhães
Strategist
Manuel Corte-Real
Account
Paula Cardoso
Art Finalist
Fernando Sousa
CEO
Tomás Froes
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