ADC Europe Student Awards
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Category
Advertising
Annual ID
ADCES24_AD014M
Cultural barriers are led by ignorance and the same thing happens with sex taboos. In fact, nowadays more than half of young people in the UK feels unprepared about sex education.
So, what if the main way to be sexually free was to be sexually aware? Durex acts against ignorance and taboos through knowledge sharing and, obviously, "practice".
Durex launches Kinklopedia, the first condoms capsule collection designed to teach kinks from A to Z. The collection could be finalized thank to the special album, in the form of an encyclopedia, making this curious subject even more fun to learn!
So, what if the main way to be sexually free was to be sexually aware? Durex acts against ignorance and taboos through knowledge sharing and, obviously, "practice".
Durex launches Kinklopedia, the first condoms capsule collection designed to teach kinks from A to Z. The collection could be finalized thank to the special album, in the form of an encyclopedia, making this curious subject even more fun to learn!
2024 Awards
Total Points: 2
Student Shortlist
Credits
Copywriter
Federica Scalona
Francesco Brioschi
College / University
IED Istituto Europeo di Design S.B.p.A. / Milan
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