Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Learn more about Young Ones 2026
Category
NotCo / Integrated Campaign
Annual ID
YO24_O117M
Every brand wants to be a sponsor of Super Bowl. Except for NotCo, the first and last sponsor of Super Bowl Monday, aka the National Football Hangover Day, where about 19 million of Americans skip work or call in sick. A"er the launch of NotHangover, a probiotic shot that takes away hangover symptoms, NotCo cheers the last Super Bowl Monday during the Super Bowl celebrations with a special kit containing some hangover-survival essentials, making the last hangover smoother than ever.
2024 Awards
Total Points: 4
Student Merit
Credits
Copywriter
Mariamaguette Maragno
College / University
IED - Istituto Europeo di Design / Milan
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