Turismo

PORTUGAL
Uunwritten Recipe

GASTRONOMY

DESAFIO
Comunicar a diversidade de oferta
gastronómica em Portugal,
potenciando os nossos activos.

ESTRATÉGIA
As nossas melhores experiências gastronómicas
não dependem apenas da comida. A vista, o
ambiente e o serviço são ingredientes tão ou até
mais importantes.

INSIGHT
As melhores receitas são aquelas
que não são escritas.

INSIGHT
Onde os nossos activos são os
melhores ingredientes

A frescura do oceano a bater no Chá da Boa Nova.
A simpatia genuína na Casa de Padornelos.
O por-do-sol incrível no Caniço.

CONCEITO
PORTUGAL’S
Uunwritten Recipe


Um filme com toda a linguagem de receita, mas
onde os ingredientes principais são a nossa
Autenticidade, Criatividade, Generosidade ou
Sustentabilidade.

FILME GERAL
Vamos vendo planos magníficos de
paisagem intercalados com comida incrível,
ouvindo a voz de um chef experiente que nos
começa a contar a receita que descobriu..


Sometimes the best recipes are left unwritten,
passing from mouth to mouth through generations.
So, listen carefully.


First, pick a handful of freshness.
Make sure you get it from an ocean of diversity and
richness. The kind you only find near astonishing coastlines
and cool waters. Let it marinate.

Then you add authenticity.
A good dose of it. Bring the pure flavours of culture,
tradition and the knowledge of generations to a
boiling point.

Enters creativity.
Blend all the influences and let inspiration do the rest.
Sauté in a high heat of adventure and curiosity.
Now there’s something cooking.

It’s time to toss some sustainability.
Be aware of timings. Gather, combine and season
everything. Reduce but waste nothing.
Let everything rest and release the steam for a moment.

To finalize, a good pinch of generosity.
Keep stirring till you get a thick and homogeneous jus of
time and people. At this point you shall have something
really special with a sweetness unlike anything you’ve ever
tasted. Serve al dente and taste it.
Visit Portugal

-TEMAS-
AUTENTICITY
FRESHNESS
CREATIVITY
SUSTAINABILITY
PERSONALITY

FILMES DE TEMAS
EXEMPLO
FRESHNESS

Vamos vendo planos magníficos de paisagem
intercalados com comida incrível, ouvindo a voz de
um chef experiente que nos começa a contar um
ingrediente que descobriu..

Lettering:
Portugal’s Unwritten Recipe
Freshness
Copy:
Pick a handful of freshness.
One of the main ingredients in Portugal’s ancestral recipe.
Make sure you get it from an ocean of diversity and richness.
The kind you only find near astonishing coastlines and cool waters.
Let it marinate. In the end it will stand out and make all the difference.
Taste it. Visit Portugal.
Experience the full recipe at visitportugal.com

Turismo

PORTUGAL
Uunwritten Recipe

GASTRONOMY

DESAFIO
Comunicar a diversidade de oferta
gastronómica em Portugal,
potenciando os nossos activos.

ESTRATÉGIA
As nossas melhores experiências gastronómicas
não dependem apenas da comida. A vista, o
ambiente e o serviço são ingredientes tão ou até
mais importantes.

INSIGHT
As melhores receitas são aquelas
que não são escritas.

INSIGHT
Onde os nossos activos são os
melhores ingredientes

A frescura do oceano a bater no Chá da Boa Nova.
A simpatia genuína na Casa de Padornelos.
O por-do-sol incrível no Caniço.

CONCEITO
PORTUGAL’S
Uunwritten Recipe


Um filme com toda a linguagem de receita, mas
onde os ingredientes principais são a nossa
Autenticidade, Criatividade, Generosidade ou
Sustentabilidade.

FILME GERAL
Vamos vendo planos magníficos de
paisagem intercalados com comida incrível,
ouvindo a voz de um chef experiente que nos
começa a contar a receita que descobriu..


Sometimes the best recipes are left unwritten,
passing from mouth to mouth through generations.
So, listen carefully.


First, pick a handful of freshness.
Make sure you get it from an ocean of diversity and
richness. The kind you only find near astonishing coastlines
and cool waters. Let it marinate.

Then you add authenticity.
A good dose of it. Bring the pure flavours of culture,
tradition and the knowledge of generations to a
boiling point.

Enters creativity.
Blend all the influences and let inspiration do the rest.
Sauté in a high heat of adventure and curiosity.
Now there’s something cooking.

It’s time to toss some sustainability.
Be aware of timings. Gather, combine and season
everything. Reduce but waste nothing.
Let everything rest and release the steam for a moment.

To finalize, a good pinch of generosity.
Keep stirring till you get a thick and homogeneous jus of
time and people. At this point you shall have something
really special with a sweetness unlike anything you’ve ever
tasted. Serve al dente and taste it.
Visit Portugal

-TEMAS-
AUTENTICITY
FRESHNESS
CREATIVITY
SUSTAINABILITY
PERSONALITY

FILMES DE TEMAS
EXEMPLO
FRESHNESS

Vamos vendo planos magníficos de paisagem
intercalados com comida incrível, ouvindo a voz de
um chef experiente que nos começa a contar um
ingrediente que descobriu..

Lettering:
Portugal’s Unwritten Recipe
Freshness
Copy:
Pick a handful of freshness.
One of the main ingredients in Portugal’s ancestral recipe.
Make sure you get it from an ocean of diversity and richness.
The kind you only find near astonishing coastlines and cool waters.
Let it marinate. In the end it will stand out and make all the difference.
Taste it. Visit Portugal.
Experience the full recipe at visitportugal.com

Turismo

PORTUGAL
Uunwritten Recipe

GASTRONOMY

DESAFIO
Comunicar a diversidade de oferta
gastronómica em Portugal,
potenciando os nossos activos.

ESTRATÉGIA
As nossas melhores experiências gastronómicas
não dependem apenas da comida. A vista, o
ambiente e o serviço são ingredientes tão ou até
mais importantes.

INSIGHT
As melhores receitas são aquelas
que não são escritas.

INSIGHT
Onde os nossos activos são os
melhores ingredientes

A frescura do oceano a bater no Chá da Boa Nova.
A simpatia genuína na Casa de Padornelos.
O por-do-sol incrível no Caniço.

CONCEITO
PORTUGAL’S
Uunwritten Recipe


Um filme com toda a linguagem de receita, mas
onde os ingredientes principais são a nossa
Autenticidade, Criatividade, Generosidade ou
Sustentabilidade.

FILME GERAL
Vamos vendo planos magníficos de
paisagem intercalados com comida incrível,
ouvindo a voz de um chef experiente que nos
começa a contar a receita que descobriu..


Sometimes the best recipes are left unwritten,
passing from mouth to mouth through generations.
So, listen carefully.


First, pick a handful of freshness.
Make sure you get it from an ocean of diversity and
richness. The kind you only find near astonishing coastlines
and cool waters. Let it marinate.

Then you add authenticity.
A good dose of it. Bring the pure flavours of culture,
tradition and the knowledge of generations to a
boiling point.

Enters creativity.
Blend all the influences and let inspiration do the rest.
Sauté in a high heat of adventure and curiosity.
Now there’s something cooking.

It’s time to toss some sustainability.
Be aware of timings. Gather, combine and season
everything. Reduce but waste nothing.
Let everything rest and release the steam for a moment.

To finalize, a good pinch of generosity.
Keep stirring till you get a thick and homogeneous jus of
time and people. At this point you shall have something
really special with a sweetness unlike anything you’ve ever
tasted. Serve al dente and taste it.
Visit Portugal

-TEMAS-
AUTENTICITY
FRESHNESS
CREATIVITY
SUSTAINABILITY
PERSONALITY

FILMES DE TEMAS
EXEMPLO
FRESHNESS

Vamos vendo planos magníficos de paisagem
intercalados com comida incrível, ouvindo a voz de
um chef experiente que nos começa a contar um
ingrediente que descobriu..

Lettering:
Portugal’s Unwritten Recipe
Freshness
Copy:
Pick a handful of freshness.
One of the main ingredients in Portugal’s ancestral recipe.
Make sure you get it from an ocean of diversity and richness.
The kind you only find near astonishing coastlines and cool waters.
Let it marinate. In the end it will stand out and make all the difference.
Taste it. Visit Portugal.
Experience the full recipe at visitportugal.com