One Asia
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
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Category
Production Design
Annual ID
OSA21_FCR001G
Description
The brief was to launch Gojek, Southeast Asia’s leading on-demand multi-service platform, in Thailand and Vietnam and to show how it helps eliminate daily frictions in people's lives. In many Southeast Asia cities, congestion is inevitable and is a struggle people have to face daily. This in combination with added friction like rain or heat, makes ride hailing and food delivery part of the solution to make everyday life easier.
The Gojek City was designed to recreate a vibrant and bustling city that can reflect countries like Vietnam, Thailand or Indonesia where food delivery and ride hailing are done by bikes and cars. The city actually consists of a record store, sushi bar, laundromat as it adds to the authenticity of a world without looking like a commercial set. It was also designed with the flow choreography in mind so that the smaller actions and stories that happen within the stores contribute to the overall synchroncity when the viewer sees the wider city shot at the end of the film. The entire 'wall of death' and cage was also customised and built from scratch to accomodate the cars and bikes as everything was shot in real time. With its large scale, it's one of the biggest wall of death that has ever been constructed.
The Gojek city we built was made up of smaller elements and choreographed actions by hundreds of talents where everything happened in perfect synchroncity when we see the entire city in totality. We wanted the film to be as real as possible so everything including the cars and bikes driving on the wall and in the cage were shot as it happened instead of something that was done in post production.
2021 Awards
Total Points: 30
Gold Award
Credits
Agency
Forsman & Bodenfors Singapore / Singapore
Client / Brand
Gojek
Production Company
Caviar
Art Director
John Berdahl
Patrick Knowlton
Qihao Shum
Designer
Jason Feng
Director
Henry Scholfield
Executive Producer
Ali Loveday-Herzinger
Account Director
Jade Cheng
Agency Producer
Mikyung Kim
Planner
Julia Blomquist
CEO
Susanna Fagring
Client Director
Abbe Hale
Colouring
Electric Theatre Collective
Editing
Final Cut
Engagement Planner
Sanna Britsman
SVP - Head of global marketing
Jasper Distel
VFX
Mathematic Studio
VP- Head of International Brand & Strategy
Archishman Ramasubramanian
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