The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Moving Image Craft

The Flow

Agency Forsman & Bodenfors / Singapore + Gojek / Singapore + Caviar / Paris + Mathematic / Paris

Client Gojek

Category

Production Design / Single or Series

Annual ID

OS_MI21_078M

About the Work

Gojek is Indonesia’s leading on-demand multi-service platform. To launch Gojek's ride hailing and food delivery services into new markets in South East Asia, we created a visual metaphor to represent its services. The campaign demonstrates how Gojek aims to remove daily frictions and obstacles to bring people, a smoother flow in their daily lives. A stylised city where people, motorcycles and cars seamlessly co-exist was created. At the centre of it all is a grand performance where all elements come together in an unbelievable, coordinated stunt of an epic scale to form… a Gojek logo.

2021 Awards

Total Points: 3

Merit

Credits

Agency

Forsman & Bodenfors / Singapore

Client / Brand

Gojek / Singapore

Production Company

Caviar / Paris
Shelter Film

Music / Sound Production Company

MUSIC @Einklang Audioproduktion GbR
Sound Design and Mix @ The

Post Production Company

Mathematic / Paris

Director

Henry Scholfield

Director of Photography

Mauro Chiarello

Editor

Joe Guest

Product Designer

Mark Connell

Campaign Manager

Jade Cheng

Casting Director

Kharmel Cochrane

Client Director

Abbe Hale

Colorist

Luke Morrison

Creative

Firrdaus Yusoff
Joakim Labraaten
John Bergdahl
Lena Paik
Patrick Knowlton
Qihao Shum

Engagement Planner

Sanna Britsman

First AD

Aleksey Smoliar

Planner

Julia Blomquist

Post Production Supervisor

Clément Pignal

Stylist

Ameena Callender

SVP, Head of Global Marketing

Jasper Distel

Video Editor & Designer

Jason Feng

VP, Head of International Brand & Strategy

Archishman Ramasubramanian

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