One Asia
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
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Category
Cinematography
Annual ID
OSA21_FCR014M
Description
It was in 1930, when Toshiba first launched its electric washing machine and refrigerator. The following few decades saw the invention of many home appliances and innovations. Toshiba, driven by the Takumi Spirit, a craftsman’s approach to work in his relentless pursuit of perfection, offers appliance solutions that are designed, engineered, and manufactured with an uncompromising attention to detail, all towards technological innovation and engineering craftsmanship.
The Craftsman celebrates the journey of the evolution of Toshiba. It is an anthem that embraces the Japanese craftsmanship, Takumi Spirit and attention to detail, which has always been the brand’s guiding principle. It investigates the essence of how Toshiba thinks and works. The journey which began over 145 years ago, still lives on today and will long into the future
2021 Awards
Total Points: 2
Merit Award
Credits
Agency
Stig&Xi
Production Company
Radical Media
Music / Sound Production Company
Syn Music
Art Director
Nils Andersson
Chief Creative Officer
Nils Andersson
Composer
Nick Wood
Creative Director
Danny Low
Director
Kevin Lee
Iris Zhang
Executive Producer
Chris Tsao
Product Manager
Mathieu Cranich
Sound Designer
Alan Mawdsley
Account Director
Maxine Jia
Account Manager
Miika Sun
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