ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Innovation in Creative Use of Technology
Annual ID
OA24_CT003B
About 1 billion people around the world live with disabilities, nearly 200 million of whom have significant functional limitations. Many of them have limited access to education and employment. Our vision is a society where physical limitations do not become social limitations.
NTT Human Informatics Laboratories is a research institute where new possibilities for the human-computer interface are studied. They are seeking the way to implement their research regarding technologies for people with disabilities in the real society and accelerate their research.
We've started our action from fulfilling aspiration of people living with ALS, which is a major disease causes physical impairments, by leveraging NTT's technology to create a novel communication tool. By empowering them to express themselves physically, we envision a future where they no longer need to relinquish their physicality and can enhance their well-being.
Although MASA, an artist living with ALS, cannot raise his arms, we found that electromyography signals still occur inside his body. We then developed a UI and system that connects the EMG signals in the neck, arms, and legs to the digital avatar. Then we decided to demonstrate our system by creating iconic performance utilizing this system. The performance was first presented on 8th September 2023, at Ars Electronica Center. MASA then waved, walked, clapped, and responded to the audience from Tokyo by transmitting his EMG signals.
A major advantage of this UI is its ability to seamlessly connect with a wide range of tools and platforms such as Minecraft, Fortnite, VR Chat, etc. This allows people with physical impairments can intuitively control their avatars in those digital worlds. Some metaverse / gaming platforms are used for education, and some allow people to get income on the platforms. Empowering people with disabilities to participate those platforms has potential to increase their financial independence.
NTT Human Informatics Laboratories is a research institute where new possibilities for the human-computer interface are studied. They are seeking the way to implement their research regarding technologies for people with disabilities in the real society and accelerate their research.
We've started our action from fulfilling aspiration of people living with ALS, which is a major disease causes physical impairments, by leveraging NTT's technology to create a novel communication tool. By empowering them to express themselves physically, we envision a future where they no longer need to relinquish their physicality and can enhance their well-being.
Although MASA, an artist living with ALS, cannot raise his arms, we found that electromyography signals still occur inside his body. We then developed a UI and system that connects the EMG signals in the neck, arms, and legs to the digital avatar. Then we decided to demonstrate our system by creating iconic performance utilizing this system. The performance was first presented on 8th September 2023, at Ars Electronica Center. MASA then waved, walked, clapped, and responded to the audience from Tokyo by transmitting his EMG signals.
A major advantage of this UI is its ability to seamlessly connect with a wide range of tools and platforms such as Minecraft, Fortnite, VR Chat, etc. This allows people with physical impairments can intuitively control their avatars in those digital worlds. Some metaverse / gaming platforms are used for education, and some allow people to get income on the platforms. Empowering people with disabilities to participate those platforms has potential to increase their financial independence.
2024 Awards
Total Points: 6
Bronze Award
Credits
Agency
Dentsu Inc. / Tokyo
dentsu Austria GmbH / Vienna
Dentsu Creative / London
PR / Marketing Agency
Platinum Inc. / Tokyo
Putz & Stingl Event, Public Relations & Werbung GmbH / Mödling
Client / Brand
NTT / Tokyo
WITH ALS / Tokyo
Production Company
BASSDRUM Inc. / Tokyo
Dentsu Creative Cube Inc. / Tokyo
invisi Ltd. / Tokyo
WOO INC. / Tokyo
WOW inc., / Tokyo
y's connection inc. / Tokyo
momonga / Berlin
Art Director
Yusuke Koyanagi
Copywriter
Tina Toda
Creative Director
Naoki Tanaka
Creative Technologist
Yuma Shingai
Shintaro Murakami
Kazuya Kishimoto
Keita Kuki
Ken Haga
Kou Mikuni
Atsushi Fukuda
Kai Yokoyama
Yusaku Wakazono
Designer
Jiro Watanabe
Director
Hiroshi Takagishi
Ryo Koshimizu
Producer
Kohei Ai
Miyuki Fujishima
Hironobu Sato
Humihito Anzai
Yuri Takahashi
Wakayu Sato
Kenjiro Matsuo
Yasuaki Matsui
Masahito Kodama
Shinya Inagawa
Kiyoshi Runze
Sound Designer
Nozom Yoneda
Technical Sound Designer
Taito Otani
Business Producer
Naoki Tanaka
Keishu Joi
CG Designer
Takuma Sasaki
Takafumi Matsunaga
Communication Creator
Masatane Muto
DP
Ferdinand Koestler
Global Business Lead
Nozomi Koseki
Global Communications Director
Antonia Collins
Head of MarCom
Petra Hofstätter
Marketing Executive
Katie McNaughton
Music Producer
Hiroyuki Nasu
PR Director
Hana Moriwaki
PR Planner
Shiori Kakumoto
Shogo Inamoto
Project Manager/Music Director
Yoichiro Hatakeyama
public relations
Nina Greimel
Researcher
Masato Shindo
Senior Manager MarCom
Yvonne Zvara
Senior Research Engineer
Ryosuke Aoki
Senior Research Engineer, Supervisor
Mariko Nakamura
Technical Director
Yuto Kumon
Shunki Hasegawa
Ken Murayama
Yota Odaka
Kazunari Takashima
Mao Komatsu
Technical Director/Design Engineer
Tsuyoshi Otabe
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