Umbra Hotel

HOSPITALITY
Umbra Hotel

OVERVIEW
Umbra is a boutique hotel located in Capitol Hill in Seattle, WA. It is inspired by darker influences such as occult and heavy metal but with a softer approach. Umbra’s target audience is individuals who are 25-40 years old who want a unique experience while being in the heart of Seattle’s nightlife at a mid-to-upper price point.

SOLUTION
Since the decor of the hotel is eclectic and has a lot of black, Umbra’s branding stayed playfully minimal and uses colors that felt gloomy but still stood out. This strategy created a cohesive system that kept the hotel guests’ experience at the forefront.

SERVICES
Brand Identity
Naming
Custom Logo Set
Stationery
Packaging
Menu Design
Website Design
Social Posts

PERSONALITY
Moody
Hip
Social

TYPOGRAPHY
Brother 1816
Vanity
Metalista
Forward
Cinder
Phalanx
Sabbath Black
Campground