Octopod

AN OCEAN-FRIENDLY TECH SHOP
E-COMMERCE & BRANDING

OVERVIEW
Octopod is an online retailer that manufactures and sells cables and chargers made from recycled ocean plastics and other low-impact materials. They seek to stand out in the personal tech market by foregrounding their commitment to planet-friendly design and business practices in a fresh, confident manner, and by making it simple for customers to find the products they need.

APPROACH
A bold visual style and stylized octopus mascot give Octopod a memorable and engaging personality while emphasizing the company’s mission. In addition to intuitive product filters and categorization, the site includes a chatbot that can help customers find products compatible with their devices.

SERVICES
E-commerce & branding

PERSONALITY
Bold, committed, fun

COMPLETED
2022