Tennis Tournament Branding and Design

The BNP Paribas Open isn’t just one of the best tennis tournaments on the calendar, it’s one of the best sporting events in Southern California. This year, we helped them hit the court with a fresh new attitude, all wrapped under the line, “A New Era of Tennis Paradise.”

The lead piece that we served up was a brand video full of bright bold designs, action-packed tennis highlights and an overall message of fun and excitement. On top of the video, we refreshed the entire visual design, giving it a look and feel completely unique from other tennis tournaments.

The overall atmosphere of the tournament was invigorated with a renewed sense of energy and achieved new attendance records. Game. Set. Match.