San Diego Awards
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Category
Print & Editorial / Printed Collateral Items
Annual ID
SDA23_DE014G
Híjole! Tequila is a brand deeply rooted in the art of crafting unforgettable moments. Híjole! Tequila had ventured into the North American market with a vision centered on the belief that a mere 3 to 5 seconds possesses the transformative power to turn an ordinary moment into an indelible memory. As Híjole! Tequila set its sights on expanding its horizons in North America, it sought strategic investment to fuel its innovative journey.
The BLVR team was tasked with crafting an asset that could encapsulate the essence of Híjole! Tequila’s newly forged brand strategy and visual identity in a way that would resonate deeply with potential investors. BLVR rose to the occasion, conceiving a hype book that was a dynamic and emotionally charged print asset.
This hype book was not just a typical investor document; it was a living testament to the passion and energy that define Híjole! Tequila. Through captivating visuals and compelling brand messaging, it brought the brand’s story to life. Beyond its tangible form, the hype book became a catalyst, transforming ordinary investor meetings into immersive experiences. The vibrant pages served as in-room inspiration, infusing creativity and excitement into every discussion.
The BLVR team was tasked with crafting an asset that could encapsulate the essence of Híjole! Tequila’s newly forged brand strategy and visual identity in a way that would resonate deeply with potential investors. BLVR rose to the occasion, conceiving a hype book that was a dynamic and emotionally charged print asset.
This hype book was not just a typical investor document; it was a living testament to the passion and energy that define Híjole! Tequila. Through captivating visuals and compelling brand messaging, it brought the brand’s story to life. Beyond its tangible form, the hype book became a catalyst, transforming ordinary investor meetings into immersive experiences. The vibrant pages served as in-room inspiration, infusing creativity and excitement into every discussion.
2023 Awards
Total Points: 15
Gold Winner
Credits
Agency
BLVR / San Diego
Client / Brand
Hijole! Tequila / Jalisco, MX
Chief Marketing Officer
Nicole Lazo
Copywriter
Hunter Normand
Executive Creative Director
Austin Lane
Strategist
Zander Corbin
Executive Strategy Director
Maggie Speciale
Brand Manager
Monica Osuna
Chief Executive Officer
Luis Ortiz
Executive Director of Client Experience
Erica Hernandez
Founder
Carlos Lazo
Production Designer
Justus Friesen
Project Management Director
Amy Spurgeon
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