ChromeOS for Kids - Videos

During the pandemic, kids started thinking about Chromebooks as “the place I do my homework.” Chromebooks are so much more than that! We needed to reignite creativity and inspiration by reminding them that their computers are tools to create! Our partners at Google wanted to launch a pilot program to learn and test new methods of engagement within the Chrome OS ecosystem.

We developed Chrome OS 4 Kids - a unique way to reach kids that’s native to Chrome: the bi-monthly OS update. Each issue of the immersive content series, highlights creative influencers and approved Google content in different creative disciplines to inspire kids and make creating with Chromebooks more tangible.

We inspired over a million kids to explore their creativity with Chrome OS. The pilot was launched with 3 separate OS updates to the target audience, and delivered 150% higher CTR than the baseline and 3x higher engagement than any other content in the Explore App.