Hey Disney

I had the honor of steering the art direction for a groundbreaking project: Amazon and Disney's latest innovation, "Hey Disney," designed exclusively for Amazon Echo devices. This video production was conceived to magnify the excitement surrounding the unveiling of this extraordinary new feature, destined to integrate seamlessly into Amazon's Echo ecosystem and enhance the enchantment of Disney magic in a home near you.

With "Hey Disney," Disney enthusiasts now have the incredible opportunity to interact with beloved characters like never before. Picture Alexa bringing classic stories to life in Mickey's iconic voice, Darth Vader orchestrating thrilling countdowns, and Goofy engaging in lively gaming sessions. The challenge was monumental yet thrilling: crafting a concept for an online video that would not only encapsulate the enchantment of Disney and its beloved characters, but also showcase Amazon's innovative product in diverse household scenarios where users might interact with it.

As a fun twist, Disney's Disneyland is renowned for its hidden Mickeys, subtly tucked away throughout the park. Can you spot all these delightful concealed Mickey Mouse icons in our video? It's a whimsical treasure hunt that adds an extra layer of enjoyment to this captivating project, uniting the magic of Disney with the wonders of Amazon's technology.