Sleight

Sleight Cosmetics
a makeup brand for the magician in all of us

The Goal
To create a cosmetics brand that stands out from the crowd by unapologetically amplifying the transformative power of applying makeup. A key inspiration was the spirit of illusionism, the art of controlling what your audience sees and how they feel about it, which, really, is no different from the effect of expertly done makeup.

The Approach
A custom logo was completely hand-drawn and vectorized to encapsulate the mystical spirit of the brand. An accent of bright green was chosen to set the brand head and shoulders above hyperfeminine competitors in the space. The experience of shopping on sleight.com is an immersive one, complete with a find-your-style quiz to add to the delight of an engaging shopping experience.