The new logo is flexible and responsive, easily adapting to everything from posters, promotional campaigns, and advertising to the website, social media, and digital tickets. The “B” is carefully styled and structured to scale and stretch without losing its legibility as an icon. The dynamic volume reinforces the idea of Berkeley Rep as a multifaceted space for performance and theater as an immersive experience for audiences. The logo can extend across the website homepage or rise vertically to fill the frame of a poster. It can also be used as a container shape or window for imagery from productions or appear in graphic patterns. The logo is the basis for a system that connects affiliated identities such as the School of Theatre, The Ground Floor and the Ovation Gala, making them instantly recognizable as part of Berkeley Rep.