TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2022 TDC Awards - Communication Design

Berkeley Rep

Agency Pentagram / New York

Client Berkeley Rep


Identity/Branding / Campaign

Annual ID



The new logo is flexible and responsive, easily adapting to everything from posters, promotional campaigns, and advertising to the website, social media, and digital tickets. The “B” is carefully styled and structured to scale and stretch without losing its legibility as an icon. The dynamic volume reinforces the idea of Berkeley Rep as a multifaceted space for performance and theater as an immersive experience for audiences. The logo can extend across the website homepage or rise vertically to fill the frame of a poster. It can also be used as a container shape or window for imagery from productions or appear in graphic patterns. The logo is the basis for a system that connects affiliated identities such as the School of Theatre, The Ground Floor and the Ovation Gala, making them instantly recognizable as part of Berkeley Rep.

2022 Awards

Total Points: 20

TDC Winner


Design Firm

Pentagram / New York


Emily Atwood


Paula Scher
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