TDC Awards
Established in 1953, the TDC competition is the longest running, most prestigious, global typography and type design competition. For over 70 years, it has recognized typographic excellence and celebrated new typeface designs in all global languages.
Learn more about TDC72
Category
Digital Media / Other - Campaign
Annual ID
TDC68_075C
The Hello screensaver pays homage to the 1984 Macintosh with a remastered interpretation of the iconic typographic greeting.
Skeletal, b-spline letterforms are dynamically joined to create fluid connections between characters. These dynamically joined paths are then fleshed out in volume forming singular, cursive words. These three-dimensional forms follow the stroke order of handwriting and gracefully animate between 28 unique greetings.
The screensaver is configurable in three unique themes: Soft Tones, Spectrum and Minimal, each with a corresponding color palette.
Skeletal, b-spline letterforms are dynamically joined to create fluid connections between characters. These dynamically joined paths are then fleshed out in volume forming singular, cursive words. These three-dimensional forms follow the stroke order of handwriting and gracefully animate between 28 unique greetings.
The screensaver is configurable in three unique themes: Soft Tones, Spectrum and Minimal, each with a corresponding color palette.
2022 Awards
Total Points: 20
TDC Winner
Credits
Internal / In-House Agency
Apple Design Team / Cupertino
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