TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2022 TDC Awards - Communication Design

Hello Screen Saver

Agency Apple Design Team / Cupertino

Client Apple

Category

Digital Media / Other - Campaign

Annual ID

TDC68_075C

Description

The Hello screensaver pays homage to the 1984 Macintosh with a remastered interpretation of the iconic typographic greeting. Skeletal, b-spline letterforms are dynamically joined to create fluid connections between characters. These dynamically joined paths are then fleshed out in volume forming singular, cursive words. These three-dimensional forms follow the stroke order of handwriting and gracefully animate between 28 unique greetings. The screensaver is configurable in three unique themes: Soft Tones, Spectrum and Minimal, each with a corresponding color palette.

2022 Awards

Total Points: 20

TDC Winner

Credits

Internal / In-House Agency

Apple Design Team / Cupertino
Share To

Related Awards

 

 

 

 

Follow Us