TDC Awards
The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.
Category
Logotypes / Campaign
Annual ID
TDC68_128C
Description
We collaborated alongside a working group featuring members from the Alliance: Apple, Amazon, Google, SmartThings, Schneider Electric, and NXP Semiconductors. This collaborative working style represented the purpose of the Alliance itself, being a catalyst for creativity and collaboration amongst its members. Here, the Connectivity Standards Alliance was created.
The monogram, the short form CSA, is stylized with a simple connective ligature reflecting the joining together of members, companies, and the smart world. CSA represents a place to share thoughts, speak to peers, and grow important bridges between individuals and companies. To embody that spirit, we elevated typography to represent the unique brand, by creating the font “Assemble,” which has 127 unique ligatures that join specific characters together, instantly turning any headline copy into a simple, but powerful branded moment.
The monogram, the short form CSA, is stylized with a simple connective ligature reflecting the joining together of members, companies, and the smart world. CSA represents a place to share thoughts, speak to peers, and grow important bridges between individuals and companies. To embody that spirit, we elevated typography to represent the unique brand, by creating the font “Assemble,” which has 127 unique ligatures that join specific characters together, instantly turning any headline copy into a simple, but powerful branded moment.
2022 Awards
Total Points: 20
TDC Winner
Credits
Agency
Interbrand / New York, NY
Executive Creative Director
Oliver Maltby
Design Director
Andrew Bellamy
Senior Designer
Liora Cher
Spencer Seligman
Consultant, Strategy
Yulim Heo
Consultant, Verbal Identity
Rachel Loucks
Design Fellow
Eddy Lee
Director, Verbal Identity
Blaine McEvoy
Executive Strategy Director
Andrew Miller
Industrial Designer
Alexandre Nys
Senior Client Manager
Engy Neville
Senior Consultant, Strategy
Charlotte Li
Senior Consultant, Verbal Identity
Jack Stiuso
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