TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2022 TDC Awards - Communication Design

Unheimlich

Agency Mikhail Lychkovskiy / Minsk + Artur Novikov / Minsk

Client Artur Novikov

Category

Book Jackets / Single

Annual ID

TDC68_129C

Description

I undertook to embody the uncanny and surround the negative space with a ragged repetition of the title and idea of the book – Unheimlich.
Repetition is necessary to emphasize the essence of the term – a meeting with something has already happened, with something very familiar, which leaves an ominous feeling.
This idea is found on the front and back cover to become one unit. The back cover inherits points from "i" letter of front cover word "umheimlich" as a reference to a poetic rhyme, when words from one line convey particles of the sounds of words from the previous one.
Thus, "Unheimlich" is dark poetry and an uncanny encounter with the past.

2022 Awards

Total Points: 20

TDC Winner

Credits

Client / Brand

Artur Novikov / Minsk
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