TDC Awards

Established in 1953, the TDC competition is the longest running, most prestigious, global typography and type design competition. For over 70 years, it has recognized typographic excellence and celebrated new typeface designs in all global languages.

2022 TDC Awards - Communication Design

Unheimlich

Agency Mikhail Lychkovskiy / Minsk + Artur Novikov / Minsk

Client Artur Novikov

Category

Book Jackets / Single

Annual ID

TDC68_129C

I undertook to embody the uncanny and surround the negative space with a ragged repetition of the title and idea of the book – Unheimlich.
Repetition is necessary to emphasize the essence of the term – a meeting with something has already happened, with something very familiar, which leaves an ominous feeling.
This idea is found on the front and back cover to become one unit. The back cover inherits points from "i" letter of front cover word "umheimlich" as a reference to a poetic rhyme, when words from one line convey particles of the sounds of words from the previous one.
Thus, "Unheimlich" is dark poetry and an uncanny encounter with the past.

2022 Awards

Total Points: 20

TDC Winner

Credits

Client / Brand

Artur Novikov / Minsk
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