TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2023 TDC Awards - Lettering

Samson

Agency Seven / Auckland

Client Samson

Category

Environmental Design / Installation / Environmental Design

Annual ID

TDC69_LT030T

Description

Samson is an intergenerational family-owned property company, with an iconic portfolio of distinctive new-build and heritage buildings, and a philosophy of designing for the future while honouring the past. ‘Thinking in generations not decades’ informs their approach, with a focus on sustainable design and operational practices, and human-oriented spaces. The identity design draws on these attributes, taking bold architectural forms and a humanist approach to colour and typography. To bring the story to life and emphasise the importance of people and place within their iconic spaces, we 3D printed their new logomark with rPLA filament made from recycled food packaging and shot them in-situ within Samson buildings, playfully bringing the brand into location imagery in a mix of portraiture and still life.

2023 Awards

Total Points: 20

TDC Winner

Credits

Design Firm

Seven / Auckland

Creative Director

Gideon Keith

Designer

James Powell

Photographer

Tash Hopkins
Yuki Sato

Strategist

Rebekah Hasloch

Model Maker

Courtney Naismith
Matthew O'Hagen

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