TDC Awards

Established in 1953, the TDC competition is the longest running, most prestigious, global typography and type design competition. For over 70 years, it has recognized typographic excellence and celebrated new typeface designs in all global languages.

2024 TDC Awards - Communication Design

Clothes for the People-Exhibition of Costumes

Agency 张志奇工作室

Client Shanghai People's Fine Arts Publishing House

Category

Publication / Editorial / Book - Single

Annual ID

TDC70_CD117

A picture book about the historical memory of intangible cultural heritage costumes, left and right two ways to read. It presents exhibition activities, lectures, artistic creations, interviews and other contents, showing the current situation and thinking of traditional Chinese clothing skills. The left turn presents the concept of viewing the exhibition on the paper, weaving and sewing are the concept of arrangement, and the text presents a weaving-like picture. Five colors distinguish different regions for easy searching. The right-flipped part is an extended reading of some of the exhibit techniques, and the color corresponds to the left-flip color. This cross-reading is like a needle threaded by the left and right hands, connecting the past and future of centuries-old traditional clothing techniques. Colored carbon paper is used at the junction of the left and right flips, and when flipping, it rubs against the adjacent paper, leaving traces of color and touch.

2024 Awards

Total Points: 20

TDC Winner

Credits

Studio

张志奇工作室

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