The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
-
Year
2024
- 2024
Discipline
-
Discipline
Cultural Driver
- All
- Creative Effectiveness
- Creative Use of Data
- Creative Use of Technology
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Interactive, Online & Mobile
- IP & Product Design
- Moving Image Craft & Production
- Out of Home
- Penta Pencil
- Print & Promotional
- Public Relations
- Sustainable Development Goals Pencil
Award
Year
-
Year
2024
- 2024
#
One Show
Agency Rankings
McCann New York
Client
Title
Category
Award
Points
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Best of Cultural Driver
Points: 90.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Multicultural Impact
Points: 45.00
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Multicultural Impact
Points: 10.50
The Brake Room
Agency: McCann New York + Chick-fil-A
Client: Chick-fil-A
Category: Multicultural Impact
Points: 9.00