The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
-
Year
2024
- 2024
Discipline
-
Discipline
All
- All
- Creative Effectiveness
- Creative Use of Data
- Creative Use of Technology
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Interactive, Online & Mobile
- IP & Product Design
- Moving Image Craft & Production
- Out of Home
- Penta Pencil
- Print & Promotional
- Public Relations
- Sustainable Development Goals Pencil
Award
-
Award
Penta Pencil
- All
- Best of Discipline Pencil
- Penta Pencil
- SDG Pencil
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
Year
-
Year
2024
- 2024
#
One Show
Agency Rankings
McCann New York
Client
Title
Category
Award
Points
5 Years of Inclusive Growth
Agency: McCann XBC + McCann New York + McCann Central / London + McCann Poland + McCann Worldgroup Romania / Bucharest
Client: Mastercard
Category: Penta Pencil
Points: 30.00