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Category
Collateral / Posters - Campaign
Annual ID
09237A
About the Work
Brief: The client, (HomePro) a giant home furnishing retailer, wanted to promote its annual sale event.
Solution: For years, consumers have enjoyed saving money on their home furnishing purchases due to our clientÃs sale. With the economic crisis effecting clients as well as consumers, we found a way to let HomePro experience the delight of saving in the same way they provide for their customers. We enabled them to advertise the sale event with very little investment by creating the cheapest posters ever made. The posters simply and directly informed consumers that they were to benefit again from the annual sale event.
Results: Cheap production techniques enabled us to spread the posters city wide which led to strong awareness and participation. Our client gained 800 million baht revenue which more than comfortably surpassed expected figures.
Solution: For years, consumers have enjoyed saving money on their home furnishing purchases due to our clientÃs sale. With the economic crisis effecting clients as well as consumers, we found a way to let HomePro experience the delight of saving in the same way they provide for their customers. We enabled them to advertise the sale event with very little investment by creating the cheapest posters ever made. The posters simply and directly informed consumers that they were to benefit again from the annual sale event.
Results: Cheap production techniques enabled us to spread the posters city wide which led to strong awareness and participation. Our client gained 800 million baht revenue which more than comfortably surpassed expected figures.
2009 Awards
Total Points: 5
Merit
Credits
Art Director
Kajnarong Inpornvichitr
Raj Deepak Das
Creative Director
Suthisak Sucharittanonta
Weerachon Weeraworawit
Designer
Kajnarong Inpornvichitr
Photographer
Chutivat Cherdchoo
Visionary Group
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