The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Branding / Booklet/Brochure
Annual ID
09073D
About the Work
Design Indaba is an international design conference attended by some of the world's best creatives. Our campaign for Design Indaba this year was all about the power of creativity. For the programme design, we designed three different covers that showed how various "useless" materials (old jeans, dung and alien vegetation) could, with some creative thinking, be used to create something new and useful. This served as a hands-on, tactile demonstration of our core campaign.
2009 Awards
Total Points: 5
Merit
Credits
Group Creative Director
Livio Tronchin
Joanne Thomas Thomas
Designer
Brandt Botes
Photographer
Damon Hyland
Writer
Yolanda Botha
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