The One Show
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Category
Branding / Logo/Trademark Design - Single Only
Annual ID
09080D
About the Work
Maison ThÈ‚tre ñ Rejuvenating the brand in the image of its young audience
Planning a brand strategy to help Maison ThÈ‚tre carve out a leading position in the world of cultural entertainment for families ñ with an identity that clearly evokes its mission: to stage plays written and produced by professionals for a young audience of 2- to17-year olds.
Transforming the visual identity and brand platform.
Communicating the new brand identity through a dynamic launch, communications tools, dressing the building in new colours, and an advertising campaign using super panels, newspapers, the Web and mailers.
Planning a brand strategy to help Maison ThÈ‚tre carve out a leading position in the world of cultural entertainment for families ñ with an identity that clearly evokes its mission: to stage plays written and produced by professionals for a young audience of 2- to17-year olds.
Transforming the visual identity and brand platform.
Communicating the new brand identity through a dynamic launch, communications tools, dressing the building in new colours, and an advertising campaign using super panels, newspapers, the Web and mailers.
2009 Awards
Total Points: 5
Merit
Credits
Related Awards
