The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Corporate Identity / Corporate Identity - Single
Annual ID
09089D
About the Work
There are millions of cards handed out every year. And most of them end up in trash cans or a plastic folder, never to be looked at again. We wanted to design a card that a person would hold on to. And the best way to do this, was to give that card some purpose, other than just being a visiting card. Our idea was to give out fabricated metal cards that doubled up as a spanner. So along with carrying the details of our client, they could also be of use if you needed to change a tyre or tighten a loose nut.
2009 Awards
Total Points: 5
Merit
Credits
Agency
Creativeland Asia
Art Director
Vikram Gaikwad
Group Creative Director
Sajan Raj Kurup
Vikram Gaikwad
Neil Flory
Anu Joseph
Writer
Sajan Raj Kurup
Anu Joseph
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