The One Show
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Category
Product Design / Campaign
Annual ID
09131D
About the Work
Denner is a Swiss discount food retailer, that heavily relies on cost-efficient packaging in order to be successful. Our job was to create the packaging design of Denner's new "premium line." The packaging had to be produced at a very competitive cost, which is why we coud not use any of the colors and decorations a "premium line" would normally be decorated with (gold, silver, embossent etc.). Our solution was to create a premium brand without the frills, placing a high end still-life at the center of the packaging to suggest high quality ingredients.
2009 Awards
Total Points: 5
Merit
Credits
Related Awards
