The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Broadcast Design / Single
Annual ID
09253D
About the Work
We wanted our visual style to assert the campaign's core belief that business isn't just business, it's personal. So we created an animation style that's human and quirky, as well as visually distinctive. In a category dominated by Ken dolls in suites, our design introduced something unusual; genuine humanity.
2009 Awards
Total Points: 5
Merit
Credits
Related Awards
