The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
Agency was tasked to launch the new Al Jazeera English channel on SingTel mio TV. In creating the awareness for this launch, an online campaign of thought-provoking ad banners was created to promote this inquisitive and sometimes controversial channel. Each banner execution was based on the idea that sometimes things are not as they seem ñ
Al Jazeera will look at every angle and every side to uncover the reality for the viewers. The creatives were also centered on newsworthy issues like war, landmine and pollution.
Al Jazeera will look at every angle and every side to uncover the reality for the viewers. The creatives were also centered on newsworthy issues like war, landmine and pollution.
2009 Awards
Total Points: 5
Merit
Credits
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