The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
The cellular phone network discounter callmobile is well known for very cheap rates and an exceptionally distinctive advertising and flash-banner style. But then the catastrophe happened: Our flash programmer got sick. The solution: We played the banners ourselves. And this even looks as cheap as callmobile is.
The goal was to:
ï get the attention of potential new clients
ï generate more conclusions of contracts
ï strengthen the brand sympathy
ï strengthen the customer loyalty
The goal was to:
ï get the attention of potential new clients
ï generate more conclusions of contracts
ï strengthen the brand sympathy
ï strengthen the customer loyalty
2009 Awards
Total Points: 5
Merit
Credits
Agency
Serviceplan / Munich
Plan.Net
Art Director
Andreas Lexa
Creative Director
Alexander Schill
Daniel Könnecke
Friedrich von Zitzewitz
Programmer
Oliver Schwank
Dennis Fritz
Writer
Frances Rohde
Inga Lütten
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