The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
About the Work
Fosterís 2008 TV spot saw a gang of Aussie mates raiding the streets of Sydney for shadows in order to keep their pints of Super Chilled, super chilled. It was a phenomenon that came to be known as ëShadow Napping.í To complement this, we launched Virtual Shadow Napping, a range of interactive ads each featuring a different character. The userís objective was to nap the charactersí shadows before their own energy reserves dwindled.
2009 Awards
Total Points: 5
Merit
Credits
Art Director
Beto Cortez
Tom Drew
Creative Director
Jon Sharpe
Designer
Maime Winters
Adrian Baker
Director
Nick Hamilton
Jonny Grant
Programmer
Paul Scanlon
Niklas Alvaeus
Writer
Beto Cortez
Uche Ezugwu
Agency Producer
Christina Andersson
Music / Sound
Paul Maynard
Related Awards
