The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
A brand campaign to communicate Audi spirit of Åga brand can progress by keep questioning itselfÅh. Users can ask questions to our online Questioning Man and receive answers by e-mail. Communicate the core brand message of Audi of "keep questioning" through unique and interactive experiences including sending questions, expecting for answers to arrive and receiving surprising e-mails.
Target: 20+ general online users who do/ do not know Audi brand.
Concept: A brand campaign that communicates Audi spirit of Åga brand can progress by keep questioning itselfÅh. Users find themselves experience Ågkeep questioningÅh by asking questions to the Questioning Man. Very real online animation is played according to the type of questions asked by the users. The animation has several patterns and changes according to the season and the content of questions. Users receive e-mails with clever lines that make them smile.
Target: 20+ general online users who do/ do not know Audi brand.
Concept: A brand campaign that communicates Audi spirit of Åga brand can progress by keep questioning itselfÅh. Users find themselves experience Ågkeep questioningÅh by asking questions to the Questioning Man. Very real online animation is played according to the type of questions asked by the users. The animation has several patterns and changes according to the season and the content of questions. Users receive e-mails with clever lines that make them smile.
2009 Awards
Total Points: 5
Merit
Credits
Creative Director
Akihito Abe
Designer
Yasuo Nihei
Director
Issaku Masuda
Yukiya Shimba
Programmer
Yosuke Iwamoto
Writer
Toru Izumoi
Agency Producer
Natsuko Shimizu
Digital Artist / Multimedia
Yukio Sato
Music / Sound
Takahisa Mitsumori
Related Awards
