The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
NVIDIA launched their first-ever brand campaign, anchored by the themeline ÔøΩSpeak Visual,ÔøΩ in the Fall of 2008. The campaignÔøΩs aim was to expand NVIDIAÔøΩs leadership in visual computing technologies, a position achieved by inventing the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, mobile devices.
The Speak Visual campaign is focused on highly visual, and visible, media touchpoints: Cinema, TV, outdoor spectaculars and wild postings. Online, the connection between messaging and media will continue, as the campaign celebrates the universal visual language thatÔøΩs become so prevalent online. Through the ongoing use of contests, blogs, and interactive banners, the campaign will spur the creation of new types of stills, films and video, encouraging amateurs to use advances in visual technology and applications ÔøΩ powered by NVIDIA ÔøΩ to ÔøΩSpeak Visual.ÔøΩ
SpeakVisual.com is the audience hub of the Speak Visual campaign, and is a place for anyone with an idea to express themselves visually. Site visitors are invited to post their own creations in The Gallery, with the prospect of having their work projected ÔøΩas big as you can imagineÔøΩ on buildings and at events across the country. Key influencers within the creative community and their creative work are featured on the site, showing off their work and explaining how NVIDIA technology has allowed them to Speak Visual.
The Speak Visual campaign is focused on highly visual, and visible, media touchpoints: Cinema, TV, outdoor spectaculars and wild postings. Online, the connection between messaging and media will continue, as the campaign celebrates the universal visual language thatÔøΩs become so prevalent online. Through the ongoing use of contests, blogs, and interactive banners, the campaign will spur the creation of new types of stills, films and video, encouraging amateurs to use advances in visual technology and applications ÔøΩ powered by NVIDIA ÔøΩ to ÔøΩSpeak Visual.ÔøΩ
SpeakVisual.com is the audience hub of the Speak Visual campaign, and is a place for anyone with an idea to express themselves visually. Site visitors are invited to post their own creations in The Gallery, with the prospect of having their work projected ÔøΩas big as you can imagineÔøΩ on buildings and at events across the country. Key influencers within the creative community and their creative work are featured on the site, showing off their work and explaining how NVIDIA technology has allowed them to Speak Visual.
2009 Awards
Total Points: 15
Silver Pencil
Credits
Agency
Cutwater
Production Company
Odopod
Art Director
Devin Gillespie
Dan Kenneally
Jason Hardy
Yuri Ono
Group Creative Director
Chuck McBride
Joe Kayser
Fabio Costa
Marty Senn
Designer
Giselle Guerrero
Director
David Bliss
Writer
Eric Boyd
Agency Producer
Jennifer Golub
Tom Nolan
Music / Sound
Gino Nave
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