MINISPACE.COM ñ The online campaign hub for Creative Use of Space

ìCreative Use of Spaceî is an integrated media campaign for the enhancement of MINIís brand rapport within the creative class. It focuses on the idea of the creative use of urban space ñ a philosophy that MINI shares with all urban creative communities. The campaign involves creative projects, competitions, events, direct marketing and PR activities, all brought together in a website by the name of MINISPACE.com.
MINI Space is an international online community platform, and is all about taking part in creative projects, competitions, events and parties ñ basically, getting involved in the "Creative Use of Space". Simply, it's about meeting other creative people and having a good time. Its users are invited to create their own portfolio online. They also have the chance to be featured with their creative work, to take part in creative competitions, to get invited to parties and events and generally just to interact with other creative people. The website itself has become a great example of the Creative Use of Space: The background of the site is a blank canvas, filled with the designs of users themselves. Users designed and submitted approximately 4000 background designs in the first competition phase. The website also includes an editorial feature with trendscouting articles about creative uses of space in all kinds of media. It also features documentary video and news pieces from onsite various design conference, film festivals, events, etc. In a nutshell, this website is a hub for connecting creative people, events and projects!