The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2009 One Show - Interactive

play>smart

Agency TYO Interactive Design Inc. / Shinagawa-ku

Client Mercedes-Benz Japan Co.,Ltd
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URL

Click to launch

Annual ID

09148N

About the Work

This is a campaign website to promote smart and increase it support . The main contents of the website are "Design!" and "Drive!" and nothing else. Even the website contents are compact and smart. In "Design!" users can create a customised smart car by selecting parts and patterns from abandant choices. Users can also create original blog widgets and print out 3D model patterns. In "Drive!" users can make their original smart car in a 3D space by moving their cursor. Besides the track of the car becomes a drawing, which users can download as a wallpaper. Although it was not exposed in other media, users not only in Japan but all over the world participated in the campaign. the campaign coincided with the model change of the car and contributed to the sales, which multiplied by a factor of 3 year-on-year.