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2009 One Show - Interactive

The Photographic Adventures of Nick Turpin

Agency Lean Mean Fighting Machine / London

Client Samsung

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Category

Microsites / Campaigns

Annual ID

09023N

About the Work

Brief
Launch the 8MP Samsung Pixon Camera phone which is perfect for capturing 'unexpected moments'.

Solution
A street photographer named Nick Turpin took a photo in his home town of East Dulwich and uploaded it to a website on October 22nd. The public could then click on anything in that photograph. The object with the most clicks then became the next subject that Nick had to get in his next photograph.

Nick's Adventure lasted 28 days with the public sending him across Europe, America and Asia.

2009 Awards

Total Points: 25

Gold Pencil

Credits

Agency

Chris Condron

Designer

Mark Beacock

Agency Producer

Rachel Bishop
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