The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2009 One Show - Interactive

HELLO! RUNNERS MAP

Agency 777interactive / Tokyo

Client adidas Japan K.K.
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URL

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Annual ID

09163N

About the Work

ÅÉCONCEPTÅÑ
Running is a struggle with loneliness. Running is a solitary sport.
Runners are battling loneliness everyday.
adidas Japan, making full use of leading-edge web technology, has introduced a brand new entertainment for runners in support of all runners.

ÅÉEXECUTIONÅÑ
New initiative using a leading-edge technology
Entertainment for runners has been created using ÅgGoogle Street ViewerÅh
Routes on maps created by runners are converted into actual running footages.
Original entertaining movie, which is an image video with music, is created from
the visualized footages using Goggle Street Viewer. This can be used in BLOGs as your Ågoriginal entertainment movieÅh.