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About the Work
Signature Moves allows young players to deconstruct, step by step, how their heroes dominate the game. Now, top talents like LeBron, Kobe, Jason Kidd and Manu Ginobili arenít simply inspiring millions, theyíre instructing them.
Pick a position, from point guard to center, and the NBAís best will guide you through the moves that took them to the Beijing Olympics and will take your game to the next level. If youíre a Point Forward, a series of videos feature LeBron slowing down his split-second decisions and explosive action to highlight the details of his go-to moves. Then, in his own voice, he walks you through every step to put all the pieces together. All along the way, the latest in Nikeís apparel and footwear technology are showcased to a dynamic soundtrack created by hip hop super-producer Just Blaze.
All good drills need to be perfected on the court. Thatís why each video walk-through can be downloaded onto your iPod, iPhone or mobile video player and taken with you to practice. The moves that made these greats the envy of legions of fans can now be scrutinized from every angle, from anywhere, in English, Spanish, French, and Russian. Soon, weíll be adding even more players, and more languages.
Pick a position, from point guard to center, and the NBAís best will guide you through the moves that took them to the Beijing Olympics and will take your game to the next level. If youíre a Point Forward, a series of videos feature LeBron slowing down his split-second decisions and explosive action to highlight the details of his go-to moves. Then, in his own voice, he walks you through every step to put all the pieces together. All along the way, the latest in Nikeís apparel and footwear technology are showcased to a dynamic soundtrack created by hip hop super-producer Just Blaze.
All good drills need to be perfected on the court. Thatís why each video walk-through can be downloaded onto your iPod, iPhone or mobile video player and taken with you to practice. The moves that made these greats the envy of legions of fans can now be scrutinized from every angle, from anywhere, in English, Spanish, French, and Russian. Soon, weíll be adding even more players, and more languages.
2009 Awards
Total Points: 5
Merit
Credits
Art Director
Wing Luo
Creative Director
Andrew Hsu
Can Misirlioglu
John White
Information Architect
Ryan Romero
Fura Johannesdottir
Programmer
Thomas Chan
Asako Kohno
Dale Tan
Chris Thorwarth
Scott Kyle
Judy Martinez
Nick Coronges
Ben Sosinski
Writer
Jason Nichols
Agency Producer
Sean Lyons
Nigel Goodman
Kyle Bunch
Jennifer Allen
Guy Helson
Rob Khristov
Vin Farrell
Gherta Xhelo
Kenji Arakawa
Digital Artist / Multimedia
Kirill Yeretsky
Music / Sound
Mike Frank
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