The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
The objective:
To draw attention to the Audi panoramic glass roof, using a limited budget.
The concept:
We translated the advantages of a large panoramic glass roof into the format of an email ñ after all, emails also have ìwindows.î
The trick is that these emails contain colored characters formatted in such a way that they become images, but only when the window is maximized.
Communication medium:
Email marketing.
Target audience:
ï Potential Audi customers, making them aware of Audi panoramic roof, available as an optional extra.
ï All Audi drivers.
To draw attention to the Audi panoramic glass roof, using a limited budget.
The concept:
We translated the advantages of a large panoramic glass roof into the format of an email ñ after all, emails also have ìwindows.î
The trick is that these emails contain colored characters formatted in such a way that they become images, but only when the window is maximized.
Communication medium:
Email marketing.
Target audience:
ï Potential Audi customers, making them aware of Audi panoramic roof, available as an optional extra.
ï All Audi drivers.
2009 Awards
Total Points: 10
Bronze Pencil
Credits
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