The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
With sales and image of the Superstar slumping, adidasí most iconic shoe was in danger of becoming irrelevant and forgotten. Our challenge was to reinvigorate the adidas Superstar - to show consumers that itís not only a shoe with vast heritage, but a beacon for individuality and self-expression.
Inspired by the Superstar as a blank canvas, we pitted the top artist collectives from the East and West coasts against each other in a battle of creativity on a grand scale. In the end, they had two giant shoes, one work of art and a whole lot of fun.
Inspired by the Superstar as a blank canvas, we pitted the top artist collectives from the East and West coasts against each other in a battle of creativity on a grand scale. In the end, they had two giant shoes, one work of art and a whole lot of fun.
2009 Awards
Total Points: 5
Merit
Credits
Agency
180la
Production Company
@Radical Media
Art Director
Erwin Federizo
Creative Director
Tyler Hampton
William Gelner
Director
Peter McCoubrey
Luke McCoubrey
Writer
Tyler Hampton
Agency Producer
Juliet Diamond
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