The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2009 One Show - Interactive

Swaggerize Me

Agency Wieden+Kennedy / Portland

Client Old Spice


Integrated Branding Campaign / Interactive Only

Annual ID


2009 Awards

Total Points: 5




Wieden Kennedy

Production Company

The Happy Corp

Art Director

Eric Baldwin

Creative Director

Mark Fitzloff
Jason Bagley


Sean O'Brien

Agency Producer

Jeremy Lind

Content Strategist

Renny Gleeson
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