The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Integrated Branding Campaign / Interactive and Non-Interactive
URL
Click to launch
Annual ID
09079N
About the Work
The largest one-day running event in history, and the next evolution of the award-winning and industry-changing Nike+. With a little help from technology, runners around the globe came together, both physically and virtually, to challenge and inspire each other, and raise money for some very worthy causes.
In the end, the Nike+ Human Race was one of Nike Running's biggest success stories:
ñ Nearly 800,000 participants representing 142 countries
ñ Nearly 2.5 million training miles logged
ñ 280,000 new challenges issued
In the end, the Nike+ Human Race was one of Nike Running's biggest success stories:
ñ Nearly 800,000 participants representing 142 countries
ñ Nearly 2.5 million training miles logged
ñ 280,000 new challenges issued
2009 Awards
Total Points: 10
Bronze Pencil
Credits
Information Architect
Masha Ioveva
Programmer
Thomas Chan
Lee Walling
Nauman Hafiz
Michael Mosley
Michael Randolph
Sarah Grant
Nick Coronges
Thomas Harris
Vincent Dibartolo
Josh Balik
Henry Tseng
Simon Tam
Michael Piccuirro
Tai U
Agency Producer
Guy Helson
Dayna Vecsi
Jocelyn Birsch
Vin Farrell
Donald Oliver
James Kuo
Jordana Reim
Sean Lyons
Dan Jurow
Content Strategist
Heidi Miller
Alberto Botero
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