The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2009 One Show - Interactive

HANBUNKO

Agency Natsuki Matsuura / Urayasu

Client Natsuki Matsuura & Rintaro Shimohama

Category

Self-Promotion / Branded Content

Annual ID

09259N

About the Work

"HANBUNKO" is a set of two mobile phone wallpapers which the movements are synchronized.
For example, a butterfly flies off the edge of one screen, and at the same moment it dissapeared it appears from the partner's phone's screen.

In Tokyo, many people carry mobile phones equipped with high tech systems, and enjoy all kinds of mobile contents.
Among them, FLASH LITE animated mobile wallpaper is one of the most popular contents.
However, there are many wallpapers with cool animations to enjoy by just one person, there were very few which could be enjoyed by several people.

By synchronizing the movements of the two wallpapers, this content becomes enjoyable by two and enable the users to feel the connection between the partner.

2009 Awards

Total Points: 5

Merit

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