The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2004 One Show - Advertising

Bikini

Agency TBWA\Paris / Boulogne-Billancourt

Client Sony PlayStation

Category

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

Annual ID

04200A

2004 Awards

Total Points: 5

Merit

Credits

Art Director

Jorge Carreno

Writer

Eric Helias

Creative Director

Erik Vervroegen

Photographer

Eric Matheron
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